Marketing Mostly Intangible Goods: The Case of botanical Gardens and Arboreta
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National Center for Case Study Teaching in Science, University at Buffalo
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Santiago-Blay, Jorge A. 2006. <em><a href="https://repository.si.edu/handle/10088/32011">Marketing Mostly Intangible Goods: The Case of botanical Gardens and Arboreta</a></em>. Buffalo, New York: National Center for Case Study Teaching in Science, University at Buffalo.