The Smithsonian Visitor Journey: A Four-season Survey of the Smithsonian Visitors' Experiences Across Fifteen of the Smithsonian's Museums and its Zoo
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Smithsonian Institution
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Office of Visitor Services, Lieberman, Evelyn S., and Bitar, Samir. 2017. <em><a href="https://repository.si.edu/handle/10088/35822">The Smithsonian Visitor Journey: A Four-season Survey of the Smithsonian Visitors' Experiences Across Fifteen of the Smithsonian's Museums and its Zoo</a></em>. Smithsonian Institution.