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An Empirical Analysis of Mobile Banking Adoption in Vietnam

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dc.contributor.author Bui Nhat, Vuong
dc.contributor.author Vo Thi, Hieu
dc.contributor.author Ngo Thi Thuy, Trang
dc.date.accessioned 2020-01-01T01:08:25Z
dc.date.available 2020-01-01T01:08:25Z
dc.date.issued 2019
dc.identifier.citation Vuong, B. N., Hieu, V. T., & Trang, N. T. T. (2019). An empirical analysis of mobile banking adoption in Vietnam. Management & Society Electronic Journal, 14(37), 3365-3393. https://doi.org/10.21171/ges.v14i37.3078 en_US
dc.identifier.issn 1980-5756
dc.identifier.uri https://hdl.handle.net/10088/101534
dc.description.abstract Mobile phones with banking technology are becoming more readily available in Vietnam. Similarly, many financial institutions and mobile phone service providers are teaming up to provide several banking services to customers via the mobile phone. However, the number of people who choose to adopt or use such technologies is still relatively low. Therefore, there is a need to assess the acceptance of such technologies to establish factors that hinder or promote customer’s intention to use mobile banking. Survey data collected from 452 consumers was analyzed to provide evidence. Results from the partial least squares structural equation modeling (PLS-SEM) using the SmartPLS 3.0 program indicated that perceived easy to use, perceived credibility, usefulness, attitude, perceived behavioral control and subjective norm are significant with respect to the customer’s intention to use mobile banking services. The results of the data analysis contribute to the body of knowledge by demonstrating that the above factors are critical in intention to use mobile banking in a developing country context. The finding of this study can also help marketers in the banking sector offer more suitable marketing strategies in their field in order to make higher attractiveness with mobile banking services. en_US
dc.language.iso en_US en_US
dc.publisher Management & Society Electronic Journal en_US
dc.subject Perceived usefulness en_US
dc.subject Perceived ease of use en_US
dc.subject Subjective norm en_US
dc.subject Perceived behavioral control en_US
dc.subject Customer’s intention to use mobile banking services en_US
dc.title An Empirical Analysis of Mobile Banking Adoption in Vietnam en_US
dc.type Article en_US

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