Donald W. Reynolds Center Visitor Survey Study Highlights and Frequency Distributions Fall 2008 Smithsonian Institution Office of Policy and Analysis 2 Preface The Office of Policy and Analysis (OP&A) was pleased to undertake this study of visitors to the Donald W. Reynolds Center (DWRC). This is the fourth study conducted since the building’s reopening in July 2006. The data for this study, as well as its predecessors, came from surveys completed by visitors. We appreciate visitors’ willing participation. The time they provided, in the midst of a visit, is evidence of their affection for the Smithsonian and interest in improving the visitor experience. I would like to thank staff of the Smithsonian Museum of American Art (SAAM) and the National Portrait Gallery for their assistance and guidance in the course of this study. Jo Ann Sims, Chief of External Affairs, SAAM and Bethany Bentley, Public Affairs Specialist, NPG, coordinated staff input and served as our liaisons. Within OP&A, Zahava D. Doering, and David Karns had overall responsibility for the survey design, data collection, analysis, and report preparation. This study would not have been possible without our dedicated interns – especially Christina Markle, who helped with questionnaire design, interviewing, and data processing. Heather Mauger, Ikuko Uetani, Katarina Andrejevic, Yena Kim, and Whitney Klotz helped with interviewing and data preparation. Ikuko Uetani reviewed the report and made valuable contributions to the interpretation. They should be proud of the final product. In addition, because of the magnitude of the data collection, several contractors, Julie Blake, Christina Kim and Lisa Mayorga, assisted with surveying. I thank all of them for their hard work. Carole M. P. Neves Director, Office of Policy and Analysis Cover: The Robert and Arlene Kogod Courtyard at the Smithsonian's National Portrait Gallery and Smithsonian American Art Museum opened to the public on Nov. 18, 2007. Photo Courtesy of Timothy Hursley. Source: newsdesk.si.edu 3 Introduction The National Portrait Gallery (NPG) and the Smithsonian American Art Museum (SAAM) reopened to the public on July 1, 2006. The historic building, originally built in 1840 to be a patent office, is now known as the Donald W. Reynolds Center for American Art and Portraiture (DWRC). When it initially opened, the third floor housed important history, science and art collections belonging to the United States government. These included the Declaration of Independence and George Washington’s Revolutionary War camp tent. The building was used as a temporary barracks during the Civil War and as a hospital and morgue after the battles of Manassas, Antietam and Fredericksburg. In 1865, Abraham Lincoln’s second inaugural ball was held in the building. In 1958, the building was transferred to the Smithsonian Institution, having been saved by the preservation movement from demolition. Ten years later, NPG and SAAM opened to the public. It was again closed for renovation in 2000. The building is located on a two-city block site, between Seventh and Ninth streets and between F and G streets. The two resident museums share entrances at both F and 8th Streets and G and 8th Streets. Most groups enter on G Street. In addition to exhibitions, café and museum stores, the building houses the Lunder Conservation Center and the Luce Foundation Center for American Art (Luce Center). The former is the first art conservation facility in the United States that gives the public behind-the-scenes view of the museums’ conservation work. Conservation activities from both museums are visible through floor-to-ceiling glass walls. The Luce Center is the first visible art storage and study center in Washington and includes more than 3,300 objects from SAAM’s permanent collection in glass cases. The building also houses a gallery for the Archives of American Art. In November, 2007, the Kogod Courtyard opened to the public and has proved to be a gathering place for museum visitors and a center for many public programs. Within months of its opening, the museums’ staff and the (then) Office of the Undersecretary for Art expressed interest in gauging the public’s experiences in the renovated spaces. To provide data for discussion and possible changes, the Office of Policy and Analysis (OP&A) undertook three replications of a study of exiting visitors. These were conducted approximately six, twelve and eighteen months after the opening. This fall, the museums’ staff suggested that the study be replicated. The most recent study took place in November 2008. This report presented data highlights from the current study (Fall 2008) and compares the findings to earlier administrations, where applicable. Methodology During each survey session, trained OP&A staff and interns, working in teams, intercepted exiting visitors at either the F or G Street doors and distributed a short questionnaire. When visitors declined to participate, the team member who had intercepted the visitor recorded a few basic facts from observation. 4 The self-administered questionnaires were distributed to one member of each group of visitors exiting the museum over a period of two weeks during the survey months (February-March 2007 (Winter 07), June-July 2007 (Summer 07), November-December 2007 (late Fall 2007) and November 2008 (Fall 2008)). To reflect current interests, some additions and deletions were made to the questionnaire on different administrations. Most of the questions, however, remained the same. Appendix A contains the wording of all the questions and frequency distributions for all four administrations. Appendix B contains the most recent questionnaire. Only voluntary visitors, age 12 or older, were interviewed, i.e., Smithsonian staff and contractors, members of formal tour and school groups, and people ineligible for the study because they were not making a museum visit (e.g., in the building to ask directions or to use the telephone) were not intercepted1 except members of formal groups exiting the museum independently of their group. During the most recent interviewing sessions, 3,160 visitors exited the museum. From these, 574 individuals were eligible for the study and 373 completed the questionnaire, an overall cooperation rate of 64 percent. 1 The individuals who were interviewed who indicate that they are in the museum with a school or tour group are those who have separated from the group or who have prior arrangements to meet the group outside the building. 5 Study Highlights Note: Unless specifically noted, the results are for Fall 2008. ¾ The Audience Overall o Two thirds of visitors were from the Eastern seaboard (39% residents of Metropolitan Washington and an additional 27% from New England or Mid Atlantic states). The percent from the Eastern seaboard has been the same in all the surveys except Summer 2007 when the percentages from elsewhere in the United States are higher. o Half (50%) were making an initial visit to DWRC. The rest had visited prior to, or since it reopened to the public. Of those who were making return visits to the DWRC since the reopening, half had made more than one visit. Compared to the prior surveys, the data clearly show that the number of repeat visitors is increasing. o As in the first two surveys, the majority (58%) were women. The Fall 07 survey was an anomaly, with essentially equal numbers of men and women. o Adults alone (14%) or with others (77%) were the predominant visitor configurations; single adults or couples with young people constituted the rest of the visitors. Half of the visitors were 42 years old or younger, the remainder older. The average age was 44. The ages of visitors in the last three surveys have been about the same; the audience surveyed in the first survey conducted after the reopening [Winter 07] included younger people and more adults with children and youth. o Eighty-one percent of U. S. visitors considered themselves Caucasian. Six percent of U.S. residents indicated that they were of Latino or Hispanic origin. Except for the first survey [Winter 07], when ninety percent considered themselves Caucasian, the racial/ethnic composition has been the same. o These visitors were very well educated, with two-fifths of those over age 25, when most are considered to have completed their education, reporting graduate/professional degrees. All but nine percent have Bachelor’s degrees (over 25). ¾ Rating the Visit o As shown in Figure 1, the overall experience was quite positive: 26 percent rated it as “superior.” The ratings have remained constant over time. 6 o With the exception of “activities and things for children to do,” all of the programmatic aspects of the DWRC received equally high ratings. The overall ratings, and the ratings for exhibits, visible storage, and explanations and interpretive information, have remained essentially the same since the first survey [Winter 2007]. However, the ratings of “activities and things for children to do” have clearly improved. Figure 1. Rating of Overall Visit and Selected Programmatic Components [In Percent] o Services and amenities were rated slightly lower than programmatic aspects, especially cafes, as shown in Figure 2. When compared to earlier data, the stores and the cafes seem to be improving, from the perspective of visitors. Figure 2. Rating of Services and Amenities [In Percent] 0 10 20 30 40 50 60 Overall Exhibits Visible Storage Interpretation Children Poor/Fair Good Excellent Superior 0 10 20 30 40 50 60 Info Desks Officers Stores Cafes Restrooms Poor/Fair Good Excellent Superior 7 o For about half of visitors (49%), the experience was better than expected. This is a somewhat lower percent than in previous surveys. Among repeat visitors, who know what to expect, the percentage saying “about as expected” is 56 percent among new visitors, “about as expected” is 43 percent and “better than I expected” is 57 percent. o Overall, first time visitors were slightly less critical, i.e., gave higher ratings, than repeat visitors. o The DWRC has certainly created a “buzz;” friends and/or family were the main source of information about the Center (35%), with other source of information trailing behind. Nearly seventy percent of the visitors also indicated that they had talked to friends about the DWRC, a sharp increase in the current survey and in Fall 07 compared to the first two surveys [Winter 07 and Summer 07]. o In both Fall 07 and Fall 08, about twenty percent of visitors indicated that they saw newspaper advertisements about the DWRC, a modest increase from the pervious two surveys. ¾ Experiences in the DWRC o One-fifth of visitors visited only the American Art Museum (20%), another fifth only the Portrait Gallery (22%), while slightly over half saw both museums (53%), and a few (5%) were unsure of which museums they saw. Compared to previous years, the percentage that visited only American Art clearly increased (from 11-14%). o Visitors were most impressed by the exhibitions (51%), followed by building/courtyard (24%), and the general collections (22%). o This year, with the end of bag inspections, the number of visitors who indicated that they were welcomed at the entrance by museum staff decreased (from between 50% - 55% in previous surveys to 42%). The number who stopped at the information desk increased significantly. o The majority of visitors agreed that in the exhibitions and galleries, information was visually easy to read (80%) and understand (73%), that directions in the building were easy to follow (51%), and that seating was adequate (47%). These data have remained constant since the surveys were started. Similarly, about one-fifth report that they talked with museum staff in the exhibitions and galleries in each survey. There was near unanimity (94%) that staff was sensitive to visitor needs. o About two-fifths of the visitors entered a museum store; of these, almost one-third made a purchase. Fewer visitors took advantage of the cafes; slightly more than one-fourth went into a café; of these, most (71%) ate there. ¾ Exhibition/Center Attraction Power o Visitors were more likely to come for a general visit (41%) than to see a special or featured exhibition or one of the two Centers (visible storage and conservation). However, once at DWRC, 75 percent reported seeing a special or featured exhibition. 8 The percent of visitors who reported seeing a special or featured exhibition is considerably higher this year than in previous surveys (75% compared to about 58%). o Attendance at programs or lectures has also gone up since these surveys were started. This year [Fall 08] about one in ten visitors reported attendance at a program or lecture. o A majority of visitors reported coming to the DWRC to see a specific exhibition or one of the Centers, since 41 percent2 reported that they were making a “general visit.” Most of the visitors who came to see a specific exhibition visited an exhibition on the DWRC’s first floor. About two-fifths (38%) reported visiting a first floor exhibition; 16 percent a second floor exhibition; and four percent a third floor exhibition or Center, with another six percent coming for another reason.3 Georgia O’Keefe and Ansel Adams had the strongest draw (23%), followed by One Life: The Mask of Lincoln (14%), and America’s Presidents (11%) (see Figure 3 below)4. Figure 3. Locations Reported as Reason for Visit [Excluded: 41% Making a General Visit] [In Percent] 2 Some visitors answered “general visit” as well as marking one or more specific exhibitions. Visitors who did not mark “general visit” were assigned to the marked exhibition(s) unless they marked more than three exhibitions. In this case, they were assigned to “general visit.” If they indicated “general visit,” they were assigned to “general visit.” All respondents assigned to “general visit” were deleted from specific exhibitions. Marked exhibitions were allowed for respondents who did not mark “general visit” and marked three or fewer exhibitions. 3 In this calculation, each visitor is counted only once on each floor. 4 The differences between the sum of the percentages for “general visit” and specific exhibitions, and the percentage reporting visiting floors is accounted for by respondents who left all choices blank. 6 1 1 0 2 2 7 11 1 23 14 5 0 5 10 15 20 25 Other Lunder Conservation Center Luce Foundation Center (Visible Storage) 20th Century Americans (modern portraits) Modern and Contemporary Art Third Floor The Honor of Your Company is Requested Ballyhoo! (posters)/Women of Our Time (photos) America's Presidents Second Floor Folk Art Georgia O’Keeffe and Ansel Adams One Life: The Mask of Lincoln American Origins (early portraits) First Floor 9 Observations The Fall 2008 administration of a survey to visitors exiting the Donald W. Reynolds Center (DWRC) showed that the profile of the audience has remained essentially unchanged since the surveys were begun about two years ago. With the passage of time, more people have heard about the DWRC, primarily from family and friends. This has also led to more local residents making repeat visits. For the first time since the survey series was initiated, visitors were asked if they came for a general visit or to see specific exhibitions or Centers. First floor special exhibitions, Georgia O’Keefe and Ansel Adams at SAAM and One Life: The Mask of Lincoln at NPG had the largest draw (23% and 14% respectively). In a subsequent survey, the museums might consider a more complete mapping of the visits; e.g., asking them what they visited. 10 Appendix A Donald W. Reynolds Center Visitor Survey Winter 2007 (February-March), Summer 2007 (June-July), late Fall 2007 (November- December) and late Fall 2008 (November) Frequency Distributions [In Percent] Notes a. If respondents could mark more than one answer for a questions, percent totals are not shown. b. Percents are based only on respondents who answered questions and to which questions applied. “Not Applicable” are excluded from the percents. c. Questions formats modified from actual questionnaires, to facilitate entering data. d. Question numbers reflect Win 07 questionnaire. 1. Is today your first visit this specific building? Win 07 Sum 07 Fall 07 Fall 08 Question Response 68 66 46 50 Yes 11 16 20 16 No, I last visited before it was renovated 11 9 12 17 No, I made one visit since July 2006 10 9 22 17 No, I made more than one visit since July 2006 100 100 100 100 Total 2. Are you visiting by yourself or with other people? Win 07 Sum 07 Fall 07 Fall 08 Question Response 12 13 21 14 I am alone 88 87 79 86 I am with others 100 100 100 100 Total 3. Other than yourself, how many people are with you? (Write number of people not ages) Win 07 Sum 07 Fall 07 Fall 08 Question Response 2.7 2.9 Average group size 2.0 2.0 Median group size [See Table A.1] 4. Are you visiting today with an organized group? Win 07 Sum 07 Fall 07 Fall 08 Question Response 98 96 98 96 No 1 2 0 2 Yes, school 1 2 2 2 Yes, other group 100 100 100 100 Total 11 5. Rate your overall visit experience in this building today. Win 07 Sum 07 Fall 07 Fall 08 Question Response 1 1 0 0 Poor 2 1 0 1 Fair 16 15 15 15 Good 58 54 58 57 Excellent 24 29 26 26 Superior 101 100 99 99 Total 6. Was your experience better or worse than you expected? Win 07 Sum 07 Fall 07 Fall 08 Question Response 1 2 1 1 Worse 40 41 42 50 About as expected 58 57 57 49 Better 99 100 100 100 Total 7. What impressed you the most on this visit? (Choose one)* Win 07 Sum 07 Fall 07 Fall 08 Question Response 37 21 23 The building/restoration 24 The building/courtyard [New Fall 08] 5 5 3 3 Visitor amenities/services 76 82 45 The exhibitions and collections 51 Exhibitions [New Fall 08] 22 General collections [New Fall 08] 27 The Kogod Courtyard [Fall 07 only] 0 2 12 2 None of these *On the first three surveys, about 10% of respondents marked more than one; thus, totals equal more than 100%. 8. When did you learn that there are two museums in this building? [Deleted Fall 08] Win 07 Sum 07 Fall 07 Fall 08 Question Response 48 37 53 Before I came today 33 43 29 When I got here 19 19 18 When I read this question 100 99 100 Total 9. Which museums in this building did you visit today? Win 07 Sum 07 Fall 07 Fall 08 Question Response 12 11 14 20 American Art 24 20 23 22 Portrait Gallery 60 67 56 53 Both 4 2 7 5 Not sure 100 100 100 100 Total 10. When did you learn that these two museums are Smithsonian museums? [Deleted Fall 08] Win 07 Sum 07 Fall 07 Fall 08 Question Response 71 72 80 Before I came today 21 20 14 When I got here 9 8 6 When I read this question 101 100 100 Total 12 11. Where did you see or hear advertisements about these two museums before visiting today? (Choose one or more) Win 07 Sum 07 Fall 07 Fall 08 Question Response 16 10 21 19 Newspaper 3 0 2 1 Radio 12 10 8 5 Magazine 7 6 7 10 Online ad 6 7 7 6 Metro sign 1 3 1 1 Sign on bus 41 41 42 43 Did not see an advertisement 27 29 23 16 Other ____________________ 12. Where else did you see or hear anything about these two museums before visiting today? (Mark one or more) Win 07 Sum 07 Fall 07 Fall 08 Question Response 19 13 22 18 Newspaper story 5 3 6 3 TV/radio story 14 22 12 13 Tourist info 32 31 31 35 Friend/Family 0 1 2 4 Blog 18 8 11 16 Web site 14 14 19 18 Prior visit 15 13 13 10 Wandered past 11 10 10 12 Other ____________________ 13. Have you talked with any friends about these two museums before today? Win 07 Sum 07 Fall 07 Fall 08 Question Response 42 50 28 31 No 58 50 72 69 Yes 100 100 100 100 Total 14. In this building (Choose one or more) … … Win 07 Sum 07 Fall 07 Fall 08 Question Response 50 52 55 42 Museum staff welcomed me/us at the entrance 53 50 43 59 I/we stopped at the information desk 54 51 49 51 Directions were easy to follow 10 9 11 15 None of these 15. In the exhibitions and galleries (Choose one or more)… Win 07 Sum 07 Fall 07 Fall 08 Question Response 84 81 78 80 Information was visually easy to read 75 71 64 73 Information was easy to understand 16 11 12 8 There was information that I/we wanted about objects but could not find 52 48 44 47 There were adequate places to sit 24 21 24 21 I/we talked with museum staff 0 1 4 3 None of these 16. How did visitor amenities/services affect your experience? [Deleted Fall 08] Win 07 Sum 07 Fall 07 Fall 08 Question Response 2 0 1 Negatively 37 36 38 No effect 60 64 61 Positively 99 100 100 Total 13 17. During your visit, were staff sensitive to your needs? Win 07 Sum 07 Fall 07 Fall 08 Question Response 3 4 5 6 No 97 96 95 94 Yes 100 100 100 100 Total 18. Did you attend a program or lecture today? Win 07 Sum 07 Fall 07 Fall 08 Question Response 96 96 93 90 No 4 4 7 10 Yes 100 100 100 100 Total 19. Did you see a special or featured exhibition today? Win 07 Sum 07 Fall 07 Fall 08 Question Response 43 41 43 25 No 57 59 57 75 Yes 100 100 100 100 Total 20. Did you go into a museum store in this building? Win 07 Sum 07 Fall 07 Fall 08 Question Response 64 64 54 60 No 29 23 33 26 Yes, did not buy 7 13 13 15 Yes, bought 100 100 100 101 Total 21. Did you go into a café in this building? Win 07 Sum 07 Fall 07 Fall 08 Question Response 77 76 64 72 No 11 9 15 8 Yes, did not eat 12 16 21 20 Yes, ate 100 101 100 100 Total 19. Did you come to see something specific or make a general visit? [Mark one or more] [Added in Fall 2008] Fall 08 41 General visit First Floor 5 American Origins (early portraits) 14 One Life: The Mask of Lincoln 23 Georgia O’Keeffe and Ansel Adams 1 Folk Art Second Floor 11 America's Presidents 7 Ballyhoo! (posters)/Women of Our Time (photos) 2 The Honor of Your Company is Requested: President Lincoln's Inaugural Ball Third Floor 2 Modern and Contemporary Art 0 20th Century Americans (modern portraits) 1 Luce Foundation Center (Visible Storage) 1 Lunder Conservation Center 6 Other 14 22. Please rate the following in this building today: Survey Poor Fair Good Excellent Superior Total Attribute Rated Win 07 0 1 10 58 31 100 Quality of exhibits Sum 07 0 2 9 53 36 100 Fall 07 0 1 12 53 34 100 Fall 08 0 1 13 50 36 100 Win 07 0 4 19 49 27 99 Publicly visible stored artworks Sum 07 0 2 17 53 28 100 (Open Storage/Fall 08: Visible Storage) Fall 07 0 2 19 48 31 100 Fall 08 0 1 21 46 31 99 Win 07 0 2 30 48 20 100 Explanations and interpretive information Sum 07 0 3 21 50 26 100 Fall 07 0 2 22 52 23 99 Fall 08 0 1 24 49 26 100 Win 07 10 21 25 23 22 101 Activities and things for children to do Sum 07 9 14 31 33 14 101 Fall 07 3 11 29 38 20 101 Fall 08 4 8 23 33 33 101 Win 07 0 4 29 51 15 99 Information desks Sum 07 0 2 29 43 26 100 Fall 07 0 2 29 46 23 100 Fall 08 0 2 23 46 28 99 Win 07 2 7 27 44 20 100 Security officers Sum 07 0 2 31 39 28 100 Fall 07 0 5 26 46 23 100 Fall 08 1 5 26 44 24 100 Win 07 0 6 36 39 19 100 Museum stores Sum 07 1 3 26 48 22 100 Fall 07 0 3 33 43 21 100 Fall 08 0 3 25 44 27 99 Win 07 7 21 33 20 19 100 Cafés Sum 07 1 7 32 43 18 101 Fall 07 2 6 30 43 19 100 Fall 08 4 8 31 34 24 101 Win 07 2 3 22 45 28 100 Restrooms Sum 07 0 2 19 47 32 100 Fall 07 0 1 23 49 27 100 Fall 08 1 4 24 43 29 101 15 23. Today, did you have the following experiences during your visit to this building? [Deleted Fall 08] Survey No Somewhat Very Much Total Experience Win 07 0 25 75 100 Enriching my understanding Sum 07 1 29 70 100 Fall 07 1 23 77 101 Win 07 20 18 63 101 Introducing children to art/history Sum 07 18 23 59 100 Fall 07 30 19 51 100 Win 07 2 17 81 100 Learning something new Sum 07 1 23 76 100 Fall 07 1 19 80 99 Win 07 3 28 69 100 Reflecting on the meaning of what I saw Sum 07 2 29 69 100 Fall 07 1 29 69 99 Win 07 5 27 68 100 Seeing things in new ways Sum 07 4 30 66 100 Fall 07 3 30 67 100 Win 07 8 27 66 101 Socializing with friends/family Sum 07 9 25 66 100 Fall 07 7 22 71 100 Win 07 7 27 66 100 Imagining or recalling other times/places Sum 07 6 26 67 99 Fall 07 6 32 62 100 Win 07 3 22 74 99 Being moved by beauty Sum 07 5 22 74 101 Fall 07 2 23 75 100 24. Would the following have increased your enjoyment? [Deleted Fall 08] Win 07 Sum 07 Fall 07 Fall 08 Question Response 64 65 62 Staff in galleries to answer questions 57 63 59 More written information in the exhibits 61 62 59 Hand-held electronic information devices 49 63 59 Exhibits to touch or manipulate 25. [Fall 07 ONLY] Did you visit the Kogod Courtyard today? Win 07 Sum 07 Fall 07 Fall 08 Question Response 79 Yes 19 No 2 Not sure of it 100 Total 16 26. [Fall 07 ONLY] What kind of activities would you enjoy seeing in the Courtyard? (Choose one or more) Win 07 Sum 07 Fall 07 Fall 08 Question Response 17 Family festivals 26 Art making activities 55 Concerts 22 Dances 16 None of these 25. Will you visit this building again in the next year? Win 07 Sum 07 Fall 07 Fall 08 Question Response 46 40 54 47 Definitely 32 34 31 35 Probably 20 20 14 17 Not likely 3 6 1 1 No 101 100 100 100 Total 26. Where do you live? Win 07 Sum 07 Fall 07 Fall 08 Question Response 96 96 96 94 United States 4 4 4 6 Other country 100 100 100 100 Total [Also see Table A.2] 27. What is your age? Win 07 Sum 07 Fall 07 Fall 08 Question Response 41.4 44.7 44.5 43.8 years [Average] 41.0 43.0 45.1 42.3 years [Median] [Also see Table A.3] 28. What is your sex? Win 07 Sum 07 Fall 07 Fall 08 Question Response 62 56 49 58 Female 38 44 51 42 Male 100 100 100 100 Total 29. What is the highest level of education you have completed? Win 07 Sum 07 Fall 07 Fall 08 Question Response 7 7 4 2 High school or less 5 7 7 7 One or more years of college, no degree 3 5 3 2 Associate degree 30 28 29 33 Bachelor's degree 56 53 57 55 Graduate/professional 101 100 100 99 Total [Also see Table A.4] 30. Are you of Latino or Hispanic origin? [U.S. visitors only] Win 07 Sum 07 Fall 07 Fall 08 Question Response 94 94 92 94 No 6 6 8 6 Yes 100 100 100 100 Total 17 31. What race do you consider yourself? [U.S. visitors only] (Choose one or more) Win 07 Sum 07 Fall 07 Fall 08 Question Response 6 8 7 5 African American 2 2 2 3 American Indian/Native Alaskan 5 5 6 5 Asian (Chinese, Indian, Japanese, etc.) 2 1 1 1 Native Hawaiian/Pacific Islander 90 81 77 81 White 32. What can we do to make this building more approachable and inviting for Smithsonian visitors? Fall 08: What can we do to make your visit more enjoyable? A.1 Group Composition Win 07 Sum 07 Fall 07 Fall 08 Question Response 12 14 21 14 Unaccompanied visitor [33] [36] [46] Adult couple w/o youth/children [25] [22] [22] Adult group w/o youth/children 58 58 68 77 Adults only [2+] [13] [8] [3] Adult couple with youth/children [11] [10] [2] Adult group with youth/children [4] [6] [4] One adult with youth/children 28 24 9 9 Adult(s) with youth/children 0 1 0 Youth group 1 2 0 School group 1 2 2 Other group 100 101 100 100 Total A.2 Geographic Origins Win 07 Sum 07 Fall 07 Fall 08 Question Response 16 5 6 7 New England 12 16 19 20 Mid Atlantic 39 27 45 39 Metro Washington 5 9 7 7 South East 2 10 2 3 South Central 5 12 4 5 North Central 4 3 1 2 Midwest 2 4 3 2 Mountain 4 8 5 7 Pacific 6 2 4 3 Unspecified U.S. 4 4 4 6 Country other than U.S. 99 100 100 101 Total 18 A.3 Age, Five Year Intervals Win 07 Sum 07 Fall 07 Fall 08 Question Response 7 7 3 2 12-19 12 8 9 12 20-24 7 6 12 13 25-29 10 9 10 10 30-34 9 12 7 7 35-39 12 11 6 7 40-44 10 7 9 6 45-49 9 9 11 11 50-54 13 9 10 9 55-59 5 11 11 12 60-64 4 3 7 5 65-69 3 9 4 6 70+ 101 101 99 100 Total A.4 Educational Attainment, Visitors over 25 Win 07 Sum 07 Fall 07 Fall 08 Question Response 2 1 2 1 High school or less 3 4 5 5 One or more years of college, no degree 1 5 3 3 Associate degree 29 29 28 31 Bachelor’s degree 65 60 63 60 Graduate/professional 100 99 101 100 Total 19 Appendix B Donald W. Reynolds Center Fall 2008 Survey Questionnaire 20