Marketing Mostly Intangible Goods: The Case of botanical Gardens and Arboreta

Santiago-Blay, Jorge A.

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Marketing Mostly Intangible Goods: The Case of botanical Gardens and Arboreta

Santiago-Blay, Jorge A.

Date: 2006

Citation:

Santiago-Blay, Jorge A. 2006. [Report] Marketing Mostly Intangible Goods: The Case of botanical Gardens and Arboreta. Buffalo, New York: National Center for Case Study Teaching in Science, University at Buffalo. https://repository.si.edu/handle/10088/32011.

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